So, you decide to go on your own!

    I respect that and I wish you good luck. As a licensed real estate agent in state of Utah and especially one that specialize in marketing homes in Salt Lake County, I sometimes feel an obligated to share with owners things I might have learned, that perhaps you as unrepresented seller never thought of.

I've found there are 3 facts that every unrepresented seller needs to know as embark as selling their own home. The first fact is... The Real Estate Brokerage Has Been Around In Our Society For Over 200 Years. What I mean is for 200 yrs. in our society the only true constant has been people like you paying people like me FULL commission to sell their houses. It hasn't been discount commission brokerage, FSBOs had never taken over industry, it's always been Full Commission Brokerage. The reason I tell you that is would you agree with this - in our society nothing could last 200 yrs. unless somewhere in there we were worth more than what we've charged to the seller. Do you agree with that basic premise?

If that's true, and it is, would you be curious in knowing one area where we are worth more to the seller like yourself than the actual commission we charge?

The second thing that every owner needs to know is that over 80% owners, just like yourself eventually end up, either changing their plans or listing with the Real Estate Brokerage. Now, you may not, but what I mean is, 8 out of 10 times, just like yourself owners throw up their hands, give up, either cancel a new home or list with a Real Estate Brokerage. If that's true, and it is, would you be curious to know #1 reason why that happens to owners?

And third thing that every owner needs to know is The Real Estate Agents, like me... we sell your house for more money than you can and we can sell it quicker than you can, and you need to know that. Now, it sounds like bragging, but assuming it's true, as it is, would you be curious to know how?

My intention is not to be rude, but just realistic. Wake up, open your eyes and look around with brutal honesty at your neighborhood; How many FSBO signs you see? How many Real Estate Brokerage signs you see?

Do what you are best of doing at, what you are passionate about, and let professionals do what you are not.

For more information about our market go to Market Statistics.

Click on got a question to fill out your contact information and I'll be glad to answer any questions.

 Odds Are Against You!

If you put your own home up for sale privately today, I cannot say that you will not net more money than by selling through real estate. But I can say that the odds are against you. I can say that statistically you will lose.

The best way to demonstrate the truth of that statement is to share with you an analogy we call “The Las Vegas Concept.”

Every year, a few people go to Las Vegas, put a dollar in a slot machine and hit the jackpot, but the odds are against that. Do you agree? Every year, some people go to Las Vegas play the slots and other games, and come home with more money than they started with, but the odds are also against that. And every year, some people break even, but the odds are even against that. Why? Because somebody has to pay for all of the lights and glitter, for the high priced entertainment and the low priced drinks. If most people didn’t lose money in Las Vegas, then Las Vegas, as we know it, would not exist.

Here’s the point of that analogy.

Every year, a few people put a “For Sale By Owner” sign on the lawn, overprice the home by five or ten percent and find a cash buyer in three days. They literally hit the jackpot. But I think you will agree that the odds are against that. Every year, some private sellers net more money than if they sold through real estate, but the odds are also against that. And every year, some private sellers break even. They neither gain nor lose. But the odds are even against that. Why? Because 97% of all homes listed for sale in the entire United States and Canada are listed by real estate firms. Think about that! If real estate agents hold the listings on 97% of all the available choices, where are the serious buyers most likely to go? So, what is left for the private seller? Bargain hunters and casual lookers, isn’t that right?

Experience has shown that half of the people attempting to sell privately today will list with someone in real estate within the next 30 days, and half of the remainder will list within the following 60 days. If the average individual could stay home for a few weekends and net an extra thousand or two thousand dollars by selling privately, the real estate industry would not exist as we know it today. If the average seller could net more money by selling privately, then we, the real estate profession, would have 3% of the listings, and 97% would be private sellers.

I cannot say that if you go to Las Vegas you will absolutely lose money, but I’d be most willing to bet that way. And if you choose to sell your home privately I cannot say you will absolutely lose money, but I’d also be willing to bet you would.

One of the problems a private seller has is that the very reason for selling directly is exactly the same reason to buy directly, that is – to save the commission that goes to real estate firms.

Ninety-five percent is the same as 19 out of 20. Suppose there are 20 homes for sale in a specific area, and a buyer needs a home with 3 bdr, 2 bth, attached garage, walking distance to school, priced in the low 300s and 30 day occupancy. The buyer has a choice, he can contact a Realtor who will determine the buyer’s needs, study 19 listings, eliminate those listings that don’t fit and make appointments to see several that do – or he can contact the one private seller and ask if they have 3 bdr, 2 bth, attached garage, etc. The question is why should he do all the work if he can’t save a substantial amount of money? Why do all the work and pay full price?

The private seller cannot qualify a prospect very well.

He cannot help an indecisive buyer make a decision.

He cannot help a buyer compare two or more homes.

Any effort to close usually weakens the seller’s position of strength.

He cannot help the buyer find mortgage money.

He generally cannot help resolve “red tape” issues relating to the closing or escrow

I love selling. It's one of the things that makes life really worth living.

1. What you can be the best in the world at?
2. What drives your economic engine?
3. What you are deeply passionate about?

If it's not selling, than let me handle the sale of your home, because I can sell your home and I could put more money in your pocket than you can!

I have a resources, proven system, great company & industry that supports me, we spend a millions of dollars for advertising, we've been selling homes for a years.

FSBOs' Main Concerns

Handling paperwork and preparing the home for sale are two of the biggest concerns for FSBOs, whether they know their buyer upfront or not. Among those who don’t know their buyer, generating interest is a top concern.

	Didn’t know their buyer	Knew their buyer
Handling paperwork	17%	16%
Selling in time desired	17%	13%
Preparing home	16%	21%
Attracting buyers	15%	NA
Finding time to manage details	8%	10%
Setting price	7%	17%
Helping buyer find financing	2%	8%
Data from the NAR Profile of Home Buyers and Sellers, 2006 edition, NAR Research

Why Go FSBO?

Saving on the commission remains the No. 1 reason sellers elect to go it alone, but that reason is declining, while knowing the buyer upfront is a growing reason.

	2004	2005	2006
Commission savings	61%	53%	51%
Sell to friend, relative, neighbor	17%	22%	22%
Buyers contacted seller	9%	9%	12%
Avoid dealing with agent	6%	8%	8%
Seller has real estate license	2%	2%	2%
Agent unable to sell home	2%	3%	3%
Couldn't’t find agent	1%	NA	1%
Other	2%	3%	2%
Data from the NAR Profile of Home Buyers and Sellers, 2004, 2005, and 2006 editions, NAR Research

Will They Go FSBO Again?

Recent FSBOs who knew their buyer were more likely than those who didn’t to say they’ll turn to an agent the next time they sell.

	Didn’t know their buyer	Knew their buyer
Yes, will go FSBO again	46%	13%
Not sure	44%	51%
No, will use agent next time	10%	35%
Data from the NAR Profile of Home Buyers and Sellers, 2006 edition, NAR Research

FSBOs Earn Less on Home Sale

Unrepresented sellers have a median household income that’s only about 11 percent lower than that of sellers who use an agent from the get-go, but FSBOs’ homes sell for 25 percent less.

	Household income (median)	Selling price (median)
Agent-assisted	$87,100	$250,000
First FSBO, then agent-assisted	$70,700	$192,000
FSBO/don’t know buyers	$77,800	$187,200
Data from the NAR Profile of Home Buyers and Sellers, 2006 edition, NAR Research

Why Realtors could sell your house for more money than you can and why we can sell it quicker than you can?

Reason 1: The Law of Supply & Demand

The Law of Supply & Demand means that the more prospective buyers you have for something, the more you can sell that something for. Like in RE, more buyers you have, the more you can sell house for. The more buyers you have for something, the quicker that something can sell.

We've got around 9,000 Realtors in our area, hungry Realtors I might ad. Study show each of these Realtors have in their data base, in file, right now 5 now fuyers, that is 45,000 buyers for homes, but let's be really conservative and say they have least one now buyer, that is 9,000 buyers for homes. The average amount of time for these agents to get sellers their money is approximately 120 days, so what I'm saying to you is, if it takes 9,000 hungry Realtors with least 9,000 now buyers 120 days to find a buyer, how long is gonna take one seller that perhaps has a 3 or 4 prospective buyers to work with?

Reason 2: Serious Buyers Shop Price

 If you knew that you're loosing money by selling your own house, would you still trying to sell your own house?

Let's pretend you're serious buyer and you knew that one of two ways to shop for home - you can turn yourself over to a Realtor like me - use my gasoline, my expertise, let me do all the work and 90% properties to choose from, or you could do it by yourself, shopping 10% FSBO properties to choose from.

If you were serious buyer, what would be the only reason you personally would pass of 90% available properties and only call FSBO?

To save money, right? We can sell a home for more money in less time, as we've found that everybody pays commission as sell house, the question is do you pay me, let me handle all the work, do everything or do you do all the work and end up paying the buyer.

Third reason: Separating Lookers From Buyers

If a buyer walked in right now and said 'I want to buy your house', would you sell it to him?

What if he couldn't afford it, would you still sell it to him? When would you know, how would you know? In another words, would you take your house out off market, gambling on this buyer being able to qualify for your house?

If somebody walks in and said 'I wanna buy it, here is deposit', would you take the deposit?

What if he has to sell his house first, are you saying that you'll take your house off the market for 4, 5, 6 months, waiting for him to get a cash, be able to buy your house? Do you see my point?

Let me show you something that I think can prevent us from making a mistake. The NAR (National Association of Realtors) provide us with the study, here's what it tells us, out of 100% people looking for at houses 7 out of 10 can't buy your house until they release their equity in present home, 7 out of 10, and also tells us that 11% of people looking at the house can't afford it, 15% of people looking at the house prefer to rent, Lord knows why they even look at your house, 4% are ready, willing and able to buy your house, so the question is if somebody wanted to buy your house, would you sell it to them? Answer is only if they are ready, willing and able, right?

We only show your home to people they are ready, willing and able.

Reason Four: Marketing Services

There is a marketing principle which goes 'Marketing services equal exposure.' In other words, more you spend, more services you offer, the more exposure you have for property, the more prospective buyers you attract, more money you can sale house for.

We put house on our MLS, Realtor.com, Utahhouses.com - the most popular web sites for searching for homes on the Internet, we expose your house to 9,000 Realtors in the area, on office web site, individual agents web sites, Home Magazine, we work together with all other brokers, we prospect daily (phone calls, direct mails, newsletters, e-mail, door-knocking, etc.), and we do this every day, we're looking for people who wants to buy or sell their properties, that's our business.

We spend money to market you home, and get paid only if we sell it.

Reason Five: Third Party Negotiation

 Many times owners try to save brokerage fee, and end-up not necessarily saving anything, and one of the mahor reasons is premise in title "Third Party Negotiation Saves Money." It's one of the mahor reasons why we've been around for 200 years, and there are some ovbious reasons why we, negotiating on your behalf, can put more money in your pocket than you could by yourself.

Reason #1 is we are not emotionally involved. We are not going to loose a sale because somebody didn't like the way we've decorated particular room and this can happen when seller is negotiating with individual prospective buyer. Secondly, we often times know the needs of both parties and be able to fit those needs together, so, everybody ends up win. Next, we are trained to negotiate. We actually go to classes, we study now to put more money in your pocket, because we get paid relative what we can negotiate for you.

So, if you're serious about selling your house for more money in less time give me a call: 801-898-4964 or send me e-mail: kuduzovic4@yahoo.com

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